NOW is NOW

✨Plugging in, cranking the amps, and throwing down a high-impact set is what NOW is NOW lives for. Fronted by songwriter Mitch Alden and based in the greater Portland, Maine area, our power-trio sound brings a hard-hitting mix of energy and sharp musicianship that turns standard rooms into packed, singing-along crowds. We build our shows on tight rhythms, killer hooks, and a real stage presence that knows how to read any room, build momentum, and keep guests out on the floor from the first chord down to the very last song.

We do not do passive background noise or stiff routines. Running a relentless schedule of over 180 dates a year across New England, we shift seamlessly between our own catchy rock originals, dynamic acoustic jams, and crowd-favorite anthems tailored directly to the people right in front of us. Whether we take the stage as a focused acoustic setup, a dual-guitar duo, or a full-throttle electric trio, every song gets our total effort. It is all about raw interaction, genuine fun, and creating an unscripted, memorable night for everyone in attendance.

Behind the music, we handle our business with complete professionalism and reliability. Showing up fully prepared with top-tier sound gear, managing smooth setups, and working directly with event planners ensures the entire process stays completely hassle-free for you. From outdoor festivals and local venues to wedding receptions and corporate functions, we bring the exact right sound to make your event stand out. For an experience your guests will talk about for years to come, look no further than booking NOW is NOW.