Maybe it is the infectious "Ho Ho Ho" that quickly turns into laughter, or the eyes that are always smiling.  It could be the ears that always listen to the little ones...
Yes, it could be that beautiful custom made suit, the real leather boots and belt, that big brass belt buckle.
Maybe even how Storytelling Santa makes noses glow magically - just like Rudolph's, or that BIG RED Naughty or Nice Book...
Perhaps it is what others have said, like Brenda W. who said, "Storytelling Santa has the most amazing look.  He stepped out of storybooks and into our home last year!"...
Most likely it is that Storytelling Santa shows the Spirit of Christmas to every little one he sees.  Every child knows that the REAL Santa listens to them, cares about them as he visits!  that is why Storytelling Santa is the BEST SANTA around!